Motion Graphics: Logo

 

Animation



Original


Post Critique


Reflection

Learning After Effects was a bit challenging. I had experience in video editing software so I somewhat knew what I was doing, but there is a lot different in After Effects compared to traditional video editing softwares. I had to search up a lot of videos, learning how to do certain effects or actions and some of them I had practiced or tried to recreate but they either failed or I found that it wasn't what I wanted to include in my animation. When it came to the creative process, I wanted to embrace the pen like font I used in my logo so I decided to go with strokes for each movement to slowly make up the logo. Originally I wanted it to invert colors and leave that as the end but after critiques, I was able to build upon the animation more. I ended up removing the flashing of the logo parts, and made a slow gradient to color in order to add some more flare. I was out for student critique but I know it would've helped me out on what to improve and the critique that Mr. Hadel gave me provided great information. 

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